Top-Dog.org Geo Targeted SEO | Web Sketchers Blog

Wag the Dog Marketing on basic steps of on site organic search engine optimization.

Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.

You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!

Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.

Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.

Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.

You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.

Internal Linking: For proper internal linking you should place your article keyword in a link pointing to another important page in your site. Be sure to link to this page from your home page and link back from this page to your home page making a circle.

Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.

Get more information about local SEO optimization by barking at Susan Walker and check out how local SEO optimization can make you the Top Dog of your industry.