February 21, 2011 – 12:52 am
It is not easy to put up and manage a business. For people who work for a businessman, they may think that its easy, because of the flexible time schedule and the control the business owner has over the executive decisions for the business. But in reality, it is extremely challenging to establish and maintain a business, especially if the business in Internet-focused. The difficulty lies in the volatility of the Internet and its users, wherein your hard-earned brand reputation can be damaged with just a single bad review.
January 19, 2011 – 8:42 am
Defamation of character is nothing to joke around about these days. Especially when so many rely on their online businesses for income, or for those who are trying to start up their online business. So what do you do to protect your online business or product? This is the question of many brand managers.
January 3, 2011 – 8:27 am
Just about any possession or asset that is lost can be replaced. It only takes money to get back what you lost. Not so with your reputation. Once it’s lost, you’re probably better off changing your identity. That’s often what happens with products and services that suffered some notoriety or lost their image in the eyes of the public and its markets.
December 13, 2010 – 8:14 am
We sometimes think that having a business is an easy task. Unlike people who are employed, business owners typically manage their own time, make executive decisions, and can be as busy or as complacent as they would like to be. What we do not realize is that having a business can also be extremely challenging. A company can try to build their online reputation for years, only to find something negative being said about them.
December 6, 2010 – 8:23 am
Anything online is pretty much fair game. Anyone can take potshots on anyone just for fun, and get it posted as the number one result. In fact, a couple of years ago, searching for “miserable failure” online resulted in the Wikipedia entry of the former President George W. Bush as the number one result. Good thing that Google was able to defuse that bomb. This just goes to show that in the hands of a malicious competitor, the efforts you’ve been making in spicing up your e-commerce site and ramping up your SEO online marketing will not be enough. You will also have to be vigilant against threats on your person or company through reputation management online.
November 15, 2010 – 9:48 am
The World Wide Web and Internet has grown in leaps and bounds in recent years. More and more businesses rely on it heavility to promote their wares and services. Individuals and organizations depend on it for sales but it has also been replete with negativities. A classic example is defamation slander which could slaughter of your reputation online.
November 12, 2010 – 9:43 am
Everyone wants to be #1 in Google. And if you’re not number 1, you are most likely vying for the next two positions. This is because the top 3 positions are the ones that bring in the most money. In the extremely competitive world of cyberspace, everyone certainly wants to be the top dog.
October 29, 2010 – 8:08 am
While it may have seemed weird even 15 years ago that someday you’d have an online self that would be seen by more people than your real-world self, today it appears to be true. Between social networking sites, blogs, Twitter feeds, and personal and professional Web sites, there can be a lot of you out there. And that can be a great thing for a business. But it can also make you vulnerable to attack. Not just criticism, but downright libelous statements that can damage your online reputation.
October 16, 2010 – 9:33 am
Cyberspace doesn’t forget a thing. It’s all in there somewhere, part of a growing maze of data. Hence creating a lasting record because anything e’er blogged or scripted online. Things travel about a bit, of course, nevertheless it all seems to hang round. This translates to the calumniation of personage written about you constant for years.
October 12, 2010 – 8:36 am
The net doesn’t forget a thing. It’s altogether stored someplace on countless of servers. Everything published, uploaded or joined to on-line is kind of permanent. Anything can be removed or taken down notwithstanding is stored somewhere everlastingly. Which means that the terrible things the general public could engrave about you, defamatory hooey, can stalk you for days.
